Fuel & Engine Framework
Every marketing team needs a mix of “fuel” (think: great content) and an “engine” to distribute that fuel (think: channels, automation). If you write the world’s best eBook but don’t send it to anybody, you’ve got an engine problem. Teams must constantly build toward balance.
RAM = Random Acts of Marketing Framework
This as “check-the-box-style marketing work, often copying tactics from other companies”.
It decays into disorder, inefficiency, and busy-ness.
What you should actually do:
a traffic light system to prioritize where to spend your time: 50% green (double down on what’s working), 40% yellow (iterate on projects that have potential), and 10% or less on everything else.
What’s changing with product-market fit:
PMF isn’t enough. It’s one of “Four Fits” to build a successful business. The other fits: Product Channel fit, Channel Model fit, and Model Market fit. AI changes each of these all at once.PMF is a threshold. That threshold keeps going up over time as a product category matures. Part of why mature categories like enterprise CRM are so hard to break into is because the PMF threshold is so high and requires dozens of table stakes features.The PMF threshold could change overnight. Customer expectations used to rise linearly. New tech shifts with AI mean customer expectations can spike exponentially. Product spend might look more like COGS. If you look at PMF as a treadmill, product investments aren’t necessarily R&D. They’re necessary to keep serving customers and avoid PMF collapse.Product adoption becomes the bottleneck. As companies ramp up product velocity to stay on the PMF treadmill, product delivery starts to exceed product adoption. Companies are releasing features faster than customers can absorb them.