The Growth Stack

Documenting my experiments, frameworks, and AI workflows in Growth Marketing

What's New

Revenue addiction kills companies

Newsletter•Mar 12, 2026

MetricNorth StarElena

Claude Skills

Newsletter•Feb 25, 2026

Automate Dashboard Data to Slack/Email

Workflow Automation•Feb 25, 2026

We stopped forcing the subscription model on our users. Here is what happened.

Newsletter•Feb 18, 2026

North StarA/B TestingPricing+1

How to grow your B2B newsletter

Newsletter•Feb 18, 2026

How to find your growth lever

Newsletter•Feb 18, 2026

Problem DiagnoseConversion

Is your checkout bleeding revenue?

Newsletter•Feb 13, 2026

EcommerceWebsiteUser Journey

Why social ads don’t work like search ads (and why that matters for your funnel)

Newsletter•Jan 15, 2026

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