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The GTM Moat Series: In AI, Brand is the Foundation of Your Moat

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Newsletter•GTMnow•Aug 15, 2025
BrandGTMMoat

Brand is what you build, show, and prove from the very beginning. It drives distribution, fuels retention, and builds trust.

Brand becomes your most defensible moat.

The 3 Essentials of a Strong Brand

  • A clear promise

      Who is it for? What urgent outcome do we deliver?

  • Emotional differentiation

      What does it feel like to use us?

  • A trusted founding team

      Why are we the right team to solve this?

    • Founder as Chief Brand Officer

    The founder acts as the Chief Brand Officer.

    Brand can show up as:

  • Dinners and in-person experiences
  • Podcasts and interviews
  • Great, consistent content
  • Memorable, fun swag