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Gamify Your Growth like Lovable’s Missions

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Newsletter•Dhruv Sondhi•Dec 3, 2025
LovableAARRR

Core message

Stop selling a tool. Start selling the identity upgrade:

  • From “person with ideas” → “person who ships.”

    • Missions is a flow that drives growth across the whole AARRR funnel—acquisition, segmentation, onboarding, education, pricing, and retention—without ever calling it “onboarding.”

    Acquisition

    Growth KPIs influenced: CAC, website → signup conversion rate, share of signups from core ICP segments

  • Lovable does not say “learn our AI editor.”
  • They say: “Follow these 8 steps to build your landing page.”
  • The mission headline and subcopy sell a finished asset, not time inside a tool.

    • Activation / Onboarding

    Growth KPIs influenced: signup → activated user rate, time to first value (TTFV), onboarding completion rate

  • The mission UI opens with “Progress: 0 of 8 steps complete” and a 0% indicator.
  • Clear scaffolding: copy‑prompt buttons, prewritten text, and strong CTAs.
  • Users spend energy deciding what to build, not fighting the interface.

    • Conversion / Revenue

    Growth KPIs influenced: free → paid conversion rate, upgrade rate, paywall‑related churn or abandonment rate

  • Instead of ambushing you later with “you’ve hit your limit,” Lovable sets expectations up front:
    • A project tends to use ~20–30 credits.
    • You get a small daily refill on the free tier.
  • This tiny line answers “what am I walking into?” and makes upgrading feel like:
    • Choosing to fuel your road trip, not discovering the gas station is 10× price at mile 200.

    • Retention / Advocacy

    Growth KPIs influenced: Day X retention, product stickiness (WAU/MAU, DAU/WAU), referral signups / invite rate, NPS or satisfaction after first success moment

  • After completion, the product celebrates: “You Just Built Something Real.”
  • Immediately followed by a “Choose Your Next Mission” button.
  • This both locks in the success moment and nudges users into their next loop.