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Context Engineering: The Secret Behind $10M ARR in 60 Days, with Kuse Founder Xiankun Wu

VideoProduct Growth by Aakash GuptaNov 22, 2025
DistributionRAGContext EngineeringXThread

Context Engineering Matters More Than Prompting

 

 

  • Prompt engineering: Structured examples, chain-of-thought reasoning
  • RAG: Gives AI access to up-to-date information (knowledge bases, enterprise search)
  • State and memory: Tracks conversation history so AI remembers what you discussed before
  • Structured outputs: Forces AI responses into specific formats so they integrate directly into workflows

  • Threads is growing faster than almost any app in history, especially in Taiwan and Hong Kong (Kuse’s primary markets).

    Kuse’s strategy:

  • Hired an intern army
  • Created hundreds of accounts
  • Posted use cases every day
  • Spent zero money on ads

  • “X sucks for doing promotion. The creator hierarchy is very structured. If you don’t know famous people with lots of followers, you basically cannot farm traffic.”

    But X is great for:

  • Raising money from VCs
  • Launch campaigns
  • Building credibility
  • The lesson: Go where the platform is generous with traffic and the competition is asleep.